Brandwashed by Martin Lindstrom Book Review: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom. From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate. Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on.

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Brandwashed by Martin Lindstrom | : Books

I’m spreading the word about the books I read, thereby endorsing them and unwittingly pressuring my peers to read the books I enjoy! Brandwahed in the world is that so surprising? It made my brain hurt in a way far surpassing the brain freeze of milkshakes and Slurpees.

He says it’s the tartan caps which fool us into thinking the jars were flown in from Scotland last night, since everyone knows marmalade originated in Scotland. Download our Spring Fiction Sampler Now. Without having read the book it is very difficult to say something meaningful about it.

Marketers are evil, faceless corporations concernet with corrupting the public. Now the companies that may want to deal with him would be very mindful of how he could use their insider secrets May be he would come out with Brandwashed II? The possibilities are endless and it makes me marvel at the future of books and maybe shudder a little too: Want to Read Currently Reading Read.

It has nothing to do with cleanliness, especially in a familiar bathroom, like one at work. This, however, could be a ruse just to make us long for the nostalgic days where advertisers and marketers didn’t seem to pry into our collective skull to exploit our deepest desires, and track our every move and brainwave.


For more business related reviews, see http: After reading the book, I have wistfully come to the conclusion that the war between my own common sense vs. There is lindsteom an infuriating digression in chapter 2 on Big Pharma, in which the author heavily implies that chronic illnesses like Restless Leg Syndrome and Fibromyalgia were invented by drug companies they weren’t to make consumers afraid and dependent on drugs, or something.


The branding assault commences in full once infants start experiencing the world around them. View all 6 comments. And just when you stop believing him, he pulls out the oodles and oodles of market research paid for by brands.

This chapter taught me that FDA rules actually contributed to consumers making ignorant decisions by being so permissive with its guidelines and policies Brandwashed by Martin Lindstrom. Once I finished this book, I immediately ran out and bought his other book which I now know is a marketing ploy. Even though marketing tactics are shameless and soulless consumers behave like lemmings, going along with the crowd, influenced to do whatever the This is a very disturbing book, especially to someone like me who resents how marketing professionals use deceit, cunning, and data mining to manipulate us to buy things we really don’t need and to keep us loyal to certain brands and stores.

On the other hand, most of the organizing of the book and connecting paragraphs are by his ghost writer.

I was also curious about the author’s mention of how green purchases can make people more likely to do something less eco friendly in the future because they’ve already “done their part”. Isn’t it odd we often buy what our parents bought without ever questioning why? Energy drinks offer mainly addictive linddtrom If so, I’m pretty annoyed that I’m wasting fridge space just because marketers want anyone to think their ketchup is fresh.

You might also like More from author. The author has a long experience of working with some of the big marketing giants. I think the dynamic is the other way around branddashed loyalty programs are offered by the stores in order to convince us to shop at their store rather than other stores. A disturbing, eye-opening and sometimes sickening look at how brsndwashed spend billions on psychological testing in order to trick people into buying garbage.

Lindstrom lives a life of incredible privilege, in both the scholarly and layman’s senses of the word. Must be nice for somebody that has all the time in the world, right? Ik ben gestopt Geen aanrader. This book will help you understand marti you keep buying or willing to buy stuff you don’t actually need.

I will be reading more from his author. Aug 24, Martin Lutonsky rated it really liked it. Meh- like the smell of burning hair or rubber. This may have been due to the missing video clips or perhaps the final chapters weren’t completely done.


Similarily to how Fast Food Nation changes your outlook on that industry, Brandwashed will change how lindstrkm look at the world of marketing around you.

He describes a candy company that distributed samples to pregnant women apparently with no nefarious plan for prenatal brandwashing and was surprised to find that the resulting children showed a strong preference for the flavor llndstrom that candy.

I see it in the store, put in my basket and pay for it with my own money.

Brandwashed by Martin Lindstrom – Neuromarketing

Lindstrom makes the case that branding begins in the womb — sounds and tastes the mother experiences are shared by the growing baby and can dramatically affect preferences and behavior after birth. This stuff should be taught in high school so people know what’s really going on behind the rosy facade of the companies people think they can trust.

If nothing else, read chapter 9 on data mining. Even with bad reviews online and with all what the critics had to say about his book, I personally enjoyed it and found it very thought-provoking. As this post outlines http: I read his last book Buyology and thought it was awesome — my favorite chapter was how ritual shapes our lives.

But the research he cites only shows that children recognize brands and prefer branded to plain packaging.

Jun 19, Farah Ng rated it liked it Shelves: ,indstrom got this book through the Goodreads giveaway program on the expectation I would write a review. Sep 29, Skjam! Narcs then believe weird stuff and eagerly buy what’s proposed, not what they really need, go into debt, etc. This is a very disturbing book, especially to someone like me who resents how marketing professionals use deceit, cunning, and data mining to manipulate us to buy things we really don’t need and to keep us loyal to certain brands and stores.