ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications. Buy Principles of Marketing 4 by Dr Frances Brassington, Dr Stephen Pettitt ( ISBN: ) from Amazon’s Book Store. Everyday low prices and free .
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No eBook available Amazon. Marketing planning, management and control Pearson Learning Solutions will partner with you to create a completely bespoke technology solution to your course’s specific requirements and needs. Looking for technical support for your Pearson course materials?
Written from a European perspective and with a largely Princip,es orientation in the examples, vignettes and cases keeps students engaged. Updating your exam copy bookbag….
Simply brassihgton your course goals with our world-class experts, and they will offer you a selection of outstanding, up-to-the-minute solutions. View larger cover View a sample chapter.
Pearson – Principles of Marketing, 4/E – Frances Brassington & Stephen Pettitt
Check whether an access card has been included with the book at a reduced cost If it has, wnd will be on the inside back cover of the book. Principles of Marketing Frances Brassington No preview available – Your ‘need to know’ for each chapter. Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction You can also include skills content, your own material and brand it to your course and your institution.
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This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing. Discussion questions to stimulate debate and encourage further study. Frances BrassingtonStephen Pettitt. Pearson offers special pricing when you choose to package your text with other student resources. End of chapter questions give students the opportunity to revise the material presented and to check their understanding of it.
A concise version of the best-selling Principles of Marketing by Brassington and Pettitt. Personalised Digital Solutions Pearson Learning Solutions will partner with you to create a completely bespoke technology solution to your course’s specific requirements and needs.
New product development Part IV-Price The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. If you continue to have problems, try retrieving your login name password or contacting Customer Technical Support. My library Help Advanced Book Search.
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Essentials of Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version.
The text is well positioned for students to cover all the key marketing topics in a concise format. Integrated marketing communication Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction to the discipline in a brief format. Brassington and Pettitt’s Essentials of Marketing introduces the core concepts of marketing in a concise and digestible format for short course provision.
Still a good read and worth purchasing. Please refer to the ‘Instructions for use of media rich PowerPoints’ file or to the online instructions. You can even integrate your own material if you wish. Go to the TestGen website to download software, upgrade, and access “getting started” TestGen resources.
Frances BrassingtonStephen Pettitt. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules.
Essentials of Marketing – Frances Brassington, Stephen Pettitt – Google Books
All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the madketing of other instructors who rely on these materials. These are drawn from a range of industries, organisations and countries.
A wide selection of vignettes and examples are included in each chapter to illustrate the concepts presented.